Hothouse brought me in to help with some initial pitches for an internal NBC promotion. The following images represent two different directions that I created.
All posts in: Design
It’s been a while, but finally getting some package design work. PodPonics is a local hydroponic vegetable grower in need of standing out on the store shelf. Starting out with a couple really rough, and really small sketches, I was able to design a series of optional packages.
This timeline is an overview of the AutoTrader history from over the past 16 years. All key milestones are displayed as images and growth is tracked through the graph running along the bottom.
Unfortunately this design never made it out of the pitch stage. It is however one of my most favorite designs as it incorporates some interesting ideas and a solid collage style design. The major concept was to allow site visitors to select their areas of interest similar to an e-commerce experience. Checkout would organize a travel itinerary that would include all the locations plus fill in options for the open times. I still wish someone would build this type of experience as it would be great for traveling.
This was one of the early Creative Mischief projects where we needed to update an Atlanta based accounting firm. The original looked like an old Angelfire website. It is safe to say that this one was slightly better.
I want to start by saying that I am a registered Democrat, but also a capitalist. Therefore, I don’t have a problem working for either party. In this case, John Oxendine, who was running for governor of Georgia. I took the obvious route with the logo, but I felt it was better to embrace it as a symbol of power rather than let the opposition use it as a tool for slander. In the end, unfortunately, John didn’t win. I would have really like to have been at the celebration at the capital.
Video interface for a college sports website with HULU aspirations.
For a short while, 6 Degrees magazine was operating in Atlanta. We worked with Nouvi Networks to build wifi hotspot websites using the magazine’s content.
4 Cocktails was a seasonal party planning website I worked on while at Ketchum. The strategy was to leverage popular bloggers to promote party planning ideas and inject holiday drink recipes. I designed the logo, the website and the final product was built on Drupal.
While working with the Partnership I designed the corporate website for the Recall Corporation. I incorporated some flash based components allowing visitors to explore the locations through the map and self identify their needs through a series of interactive questions.
While it was a long shot, this was the first big pitch that Dan Backhaus and I developed as Creative Mischief. We busted our ass for two weeks writing and designing. In the end, I felt pretty good about our submission. The museum on the other hand thought the design was over the top and wondered if we were trying to idolize the third reich which was definitely not my intention.
This is not the site that ended up being built, but I think it is a better representation for the brand. We disagreed on the use of color, with their brand using large quantities of dark teal. It felt too oppressive for a company dealing with hospice and end of life care.
The Civic League for Regional Atlanta is an independent, nonpartisan, nonprofit organization that is educating, engaging and empowering the people of metropolitan Atlanta to address and solve regional issues.
Dewey has been a long time client of Creative Mischief and this is the design that kicked off that relationship.
We designed an interface on top of ShopVisible for a poster art and framing retailer. A major component of the project was to build a custom framing application that took the customer’s artwork and allowed them to visualize the framing and matting.
While working at BlueSky (for all of 3 months) I designed the McKenney’s website that was later built by the guys over at Arke Systems.
While at Macquarium I worked with Maria Cordell (Linkedin) on this Choicepoint project. Her detailed UX has impacted most of my work since.
This is the site that legitimized Creative Mischief and prompted me to convert it from a freelance tax shelter to a full blown agency.
IMG World is another MacQuarium project in which I worked with Micah Morgan as the business analyst and Hollie Ross as the PM for 3 months while we helped them organize their business after the purchase by Forstmann Little.
While at Ketchum I designed the blog for GeekSquad with a few small widgets. One for tracking the volume of requests and the other to track the mobile geeks.
I designed this while at FOX/MySpace as a widget to keep up with NBA games. We used the FOX Sports feed to give real-time stats and game information.
Blog layout for the Libby’s campaign.
This was a small side project from the larger Home Depot work that we were doing while at MacQuarium. I worked as the creative director with Robin Haung to design this website.
This was a comp for a pitch by Ketchum to build an Olympic relay website on behalf of Lenovo. Ultimately this project is what landed me the job at Ketchum. The website showcased videos of people running with torches. Visitors could vote on their favorite video. The widget sat on the desktop and displayed the location of the torch. If the person’s video was receiving votes, the flame at the top of their widget would grow.
A friend James Morelli brought me this project while he was running Elemental Beat. I was having an issue with balancing the amount of content with a more visually impactful design. I ended up creating a rollover state for the home images that would peel back to reveal the content about the home. It was a little difficult at the time to pull off, but overall it worked.